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「Consumer」

23 results

01
The Study Of Environmental Consciousness, Convenience And Perceived Value For Sanitary Napkin Acceptance And Purchase Intention 環保意識、便利性與知覺價值探討布衛生棉接受程度與購買意願之研究
Jhih-Rong Tain, Chien-Teng Hsieh — Vol. 28 No. 2 (2021)

pp. 124-133
02
Investigate the Competitiveness of China’s Own High-end Fashion Brand in the International Boutique Market 探討中國自創高端服裝品牌在國際精品市場的競爭力
Chien-Ti Lin, Chien-Teng Hsieh — Vol. 27 No. 4 (2020)

pp. 259-269
03
The Research of Natural Indigo Dyes on Color Performance and Antibacterial Properties on Toddler Clothing 天然藍染幼童服裝色彩表現及抗菌性研究
Jia-Zhen Hou1, Pei-Chen Hsiao2, Chao-Tsang Lu3, Wei Yin, Yu-Tien Huang1, Chin-Mei Lin1, 4 — Vol. 27 No. 3 (2020)

pp. 183-189Open
04
Fast Fashion with Vending Machine as Research of Marketing 快時尚以自動販賣機做為行銷通路之研究
Chien-Teng Hsieh, Ming-Chieg Duh — Vol. 26 No. 1 (2019)

pp. 26-33
05
Components of Store Design and Procut Display Affecting Purchase Intention 影響消費意願之服飾陳列設計因素
Y. C Cheng, C. M Chen — Vol. 26 No. 1 (2019)

pp. 44-51Open
06
To Explore Whether the Joint Brand of Sports Brands Affect the Purchase of the Factors 探討運動品牌聯名款是否影響購買意願之因素
Chien-Teng Hsieh, Qi-Qi Yang — Vol. 25 No. 1 (2018)

pp. 7-15
07
Applying Mosaic Patterns on the Sportswear Design 創新休閒服飾創作研究:以馬賽克為創作發想
W. C. Chen, H. C. Huang, Y. T. Chang, Y. W. Chang — Vol. 24 No. 9 (2017)

pp. 584-589
08
The Exploratory Research of Babies Diaper Market 嬰幼兒尿布市場的探索性研究
Yun Wang, Yu-Tzu Lin, Chia-Hua Chang — Vol. 24 No. 8 (2017)

pp. 489-497
09
Factors Influencing Consumers’ Purchase Motives of Fabrics 消費者對春夏材質布料的選擇動機
Chien-Teng Hsieh, W. H. Wang — Vol. 24 No. 6 (2017)

pp. 383-391
10
Chinese Culture University Students Decision Factors of Buying Sports Wear 中國文化大學紡織工程學系學生購買運動成衣決策因素研究
T. Y. Kong, W. H. Hsing — Vol. 24 No. 5 (2017)

pp. 295-302Open
11
The Factor of Environmental Protection Influencing the Impulsive Consumers’ Intension on Fast Fashion Products 探討衝動性購買與環保訴求對快速時尚的購買價值
Chien-Teng Hsieh, Yun-Yi, Huang — Vol. 24 No. 5 (2017)

pp. 277-285
12
Female Consumer Preference for Scented Textile Products
Shu Hwa Lin, Xing Sun — Vol. 23 No. 7 (2016)

pp. 438-448
13
A Study of Brand Image: Online Apparel Store- OBdesign 網路服飾品牌形象之探討?以「OB嚴選」為例
H. S. Lee, C. M. Chen — Vol. 23 No. 6 (2016)

pp. 344-353
14
Study on System Use Intention and Purchase Intention of Online Make-to-Measure System 網路西服訂製系統系統使用意願與購買意願之研究
Te-Hsing Ku, Yi-Lin Chiu — Vol. 23 No. 5 (2016)

pp. 276-285
15
A Study of the Relationship between the Innovative Design of Taiwanese Phalaenopsis and Clothing Purchase Attitude 蝴蝶蘭文化創意服飾商品與消費者購買態度之探討
H. J. Hsu, C. H. Hsieh, Y. F. Yu, Y. Zhang, M. S. Chen — Vol. 23 No. 5 (2016)

pp. 295-304
16
The Study of Customer’s Cognition of Heat-generating Clothing on Materials in Taiwan 台灣消費者對發熱衣素材認知之研究
Wen-Yen Wu, I-Kuan Lao — Vol. 23 No. 5 (2016)

pp. 319-326
17
A Study of Taiwan's consumer lifestyle of vintage market - A hand to hand Marketplace as an example 台灣地區古著手手市集消費者之生活型態分析
I-chin Tsai, Yan-zhi Wei — Vol. 23 No. 4 (2016)

pp. 223-228
18
Effect of Corporate Image and Service Quality and Perceived Risk on Intent of Apparel Online Shopping 企業形象、服務品質、知覺風險對服飾網購意願之影響
C. H. Chen, X. Y. Tsai, Y. T. Jian — Vol. 23 No. 2 (2016)

pp. 77-84
19
Study of Evaluation Factors on Internet Brands of Cheap and Fashion 影響網路平價時尚品牌評價因素之研究
W. J. Huang, H. W. Yu, S. F. Luo, L. L. Zhuang — Vol. 21 No. 2 (2014)

pp. 91
20
The Effect of Interaction between YouTube Pre-roll Apparel Ads and Types of Videos on Advertising Effects YouTube前置服裝影音廣告與影片類型搭配之廣告效果分析
G. F. Liaw, H. L. Tsai, W. T. Tsai, H. H. Wang, M. H. Lin, Y. M. Lin — Vol. 20 No. 4 (2013)

pp. 169