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27 results- 21
Competition Analysis of Wedding Dresses Industry in Taiwan 台灣婚紗攝影禮服產業競爭分析C. H. Chen, C. Y. Chen, Y. C. Chao — Vol. 21 No. 3 (2014)pp. 133
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Study of Evaluation Factors on Internet Brands of Cheap and Fashion 影響網路平價時尚品牌評價因素之研究W. J. Huang, H. W. Yu, S. F. Luo, L. L. Zhuang — Vol. 21 No. 2 (2014)pp. 91
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Strategies of Strengthen Customer Communication and Transfer Brand Image - A Company as an Example 加強顧客溝通與品牌形象傳遞之策略探討–以A品牌羽絨成衣公司為例C. H. Chen, Chi-Jen Wu, C. H. Tung, C. C. Hsu — Vol. 21 No. 1 (2014)pp. 18
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The Effect of Interaction between YouTube Pre-roll Apparel Ads and Types of Videos on Advertising Effects YouTube前置服裝影音廣告與影片類型搭配之廣告效果分析G. F. Liaw, H. L. Tsai, W. T. Tsai, H. H. Wang, M. H. Lin, Y. M. Lin — Vol. 20 No. 4 (2013)pp. 169
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Development Taiwan and comparison of Uniqlo and Zara Clothing Brand with Lativ in Taiwan 台灣自創品牌Lativ以及Uniqlo、Zara服飾的比較與發展J. L. Chen, W. L. Yang — Vol. 20 No. 1 (2013)pp. 1
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Consumers on the Marketing Strategies of Taiwan's Fashion 消費者對台灣服飾品牌行銷策略之探討M. S. Yang, H. S. Hong — Vol. 20 No. 1 (2013)pp. 40
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The Evaluation and Purchase Intention of Taiwan Customer to Taiwan Textile Product 台灣消費者對MIT紡織品的印象、產品評價及購買意願之影響L. C. Liu, W. H. Yang, C. C. Lai — Vol. 18 No. 1 (2011)pp. 75