第 20 卷第 1 期（2013）

本研究主要為探討目前台灣成衣服飾的競爭以及發展狀況。本文主要的探討對象為台灣自創品牌Lativ，針對其經營模式與Uniqlo及Zara這兩大流行服飾比較之間的差異及其競爭優劣勢。本研究以經營模式的分析來其三種品牌上的差異，此三個品牌中以不同經營模式、商品販售有著不同的消費族群，再以問卷之結果分析其Lativ之消費者感觀而後比較Lativ面對的其他競爭。Lativ只做廣告的手法有著明顯的成果但主張不開設店鋪的弱勢逐漸明顯，是可以考慮增設小型店面與其他品牌做競爭。

This study is explore the Taiwan clothing costume competition and development. This article discussion for Taiwan brand Lativ, against their business model with Uniqlo and Zara both comparative differences and its competitive advantages and disadvantages. Analyses of Business model in this study to its three brands, the three brands in different business models, sale of goods with different consumer groups, analysis of the results of the survey, consumer perception of its Lativ and face other competition. Lativ advertising method has obvious results but only favour vulnerable gradually clear …

本研究利用塗佈方式製作濕式微多孔透濕防水織物，並以微波處理，使PU薄膜內部之極性分子運動，分析固化後膜體內之微孔數量、形態產生之變化、薄膜表面孔洞之分佈差異。探討不同微波功率(80W、240W)，處理時間(5s、10s、15s、20s)所造成之影響。研究得知隨著微波功率與時間之提升，塗層斷面的孔洞排列將呈現規律化。隨其微孔型態之變化，織物之透濕度與耐水壓值將逐漸提升。

In this study, we made the sample via the wet process. Then using the microwave to dealing the film cause the inner film’s holes change it’s type and the quantity also changes the surface quantity. We discuss the influence in the different microwave’s power (80W, 240W) and the time (5s, 10s, 15s, 20s). The study discover when the microwave’s power and the time rise, the film’s tangent plane’s holes will become regular. But after microwave dealing the hole in the surface will lower then the un-microwave. Un-microwave dealing’s film, the hole in the surface after calculate about 113 holes. When…

本研究是以聚酯原絲為原料，製作出不同撚度搭配的合股索，經施加不同張力下及六段熱處理後，探討不同撚度搭配、施加張力的大小，對於撚縮率、熱縮率、拉伸強力之影響。由實驗結果得知，撚縮率均隨著撚度提高而上升。熱縮率會隨著撚度提高而下降，當樣本在125℃、150℃、175℃的溫度製程下，依撚度大小對應施加1-1.5kg張力，熱縮率可維持在0%，至於超過200℃以上的溫度製程則必須施加超過1.5kg的張力來降低熱縮。以本實驗在第一次合股為2，第二次合股為1，在0kg張力下行熱處理後，有最高拉伸強力64.26kgf，而在第一次合股為4，第二次合股為3，在0.5kg、1kg、1.5kg張力下行熱處理後，分別有最高拉伸強力67.53kgf、65.08kgf、65.61kgf。

In this study, we used the polyester filament to produce a variety of filament ply yarns with the different of twist number. By using the tensile, through the six-level heat treatment system. We analysis the properties on strength, twist shrinkage, heat shrinkage of polyester ply yarn. It is found the twist shrinkage increase by twist number, but the heat shrinkage decrease. According with the twist level, the rate of heat shrinkage keep in 0% to applied 1-1.5kg force at the 125℃, 150℃, 175℃. The best to applied more than 1.5kg force at the 200℃, 225℃, 250℃.In 0kg force, the best tensile stre…

本實驗將熱致變色材料四氯銅雙二乙基銨鹽依重量百分濃度0.2wt%添加於聚乙烯醇水溶液(8wt%)並依重量百分濃度(0.1wt%、0.15wt%、0.2wt%)添加二氧化鈦製成薄膜，在分別將薄膜照射UV/Vis光譜分析儀和分光分析儀，得到的結果為熱致變色聚乙烯醇添加二氧化鈦薄膜具有吸收400nm-200nm紫外線的功效，而隨溫度的升高會使吸收值上升，透光值下降。

This study was thermochromic materials[(CH3CH2)2NH2]2[CuCl4], according to the weight percentage of fixed concentrations 0.2% adding polyvinyl alcohol (PVA) solution (8%) doped Fe/TiO2 made of film﹐and then the film were at the room temperature and heated to 60℃ UV/Vis 200~800nm light absorption and light transmittance values were measured for analysis.The results obtained for the concentration and temperature increases, the [(CH3CH2)2NH2]2[CuCl4] doped Fe/TiO2 absorption value of polyvinyl alcohol PVA films increased transmittance decreased, [(CH3CH2)2NH2]2[CuCl4] doped Fe/TiO2 absorption of…

本研究利用銀纖維經過電解沉積法後得到氯化銀纖維，以ECG電極貼片樣式進行設計，將銀纖維附載於P.P.塑膠板上製成織物電極樣本，其樣本邊長與ECG電極貼片直徑相同皆為4.0cm，中間的阻抗測試區為1.0cm，再以SEM電子顯微鏡與織物分析儀分析表面的橫面特徵與斷面纖維的氯化銀分層，經由阻抗分析儀分析其平行結構與疊合結構之阻抗性質進行最佳化，得到最理想的氯化銀織物電極為三根氯化銀纖維平行結構最能與ECG電極織阻抗數值良好匹配。

In this study, the use of silver fiber after electrolytic deposition of silver chloride fiber, ECG electrode patches style design, the silver fiber annexed the p.p. plastic board made of fabric electrode samples, sample side length ECG electrode patches diameterthe same are 4.0cm, the middle of the impedance test area 1.0cm, and then analyzed by surface characteristics and the cross-section of the horizontal surface of silver chloride layered fiber to the SEM electron microscopy and fabric analysis, analysis of the parallel structure through the impedance analyzer withand impedance properties…

本實驗使用聚丙烯纖維、PU發泡劑及不飽和聚酯樹脂，固定樹脂用量以及板材厚度，改變聚丙烯纖維與PU發泡劑之用量，混和製成複合吸音用板材，並對於此板材進行機械性質及吸音性的相關測試。相較於現在市面上的吸音材料因吸收水分導致板材損耗，本實驗結果發現使用聚丙烯纖維、PU發泡劑及不飽和聚酯樹脂所做出來的PP/PU複合板材其密度介在0.46至0.56之間，且能夠有極低的含水率，約0.48%－0.51%；在吸音測試中，最高吸音率也能夠達到吸音率0.6以上，是良好的吸音材料。

This experiment uses polypropylene fibers, PU foaming agent, and an unsaturated polyester resin, fixed to amount of resin and the plate thickness, change the amount of the polypropylene fibers and PU foaming agent, mixture and made the composite sound absorbing plate, we text this plate material mechanical properties and acoustic effect, compared to the lead plates of sound-absorbing materials on the market due to the absorption of water loss, shorter life issues. Hope to be able to produce excellent physical properties, long service life and good sound-absorbing composite plates.

本研究將針對服裝品牌之品牌識別、品牌行銷及消費者購買時的認知等方面，做相關性研究，探討服飾品牌的行銷對消費者購買意願之探討。再經由抽樣實驗數據分析後可找出可行的行銷方法，與消費者對於產品的了解與看法。

This study will focus on the brand of clothing brand recognition, brand marketing and consumer purchase, such as cognitive, correlation studies explore the willingness of consumers to buy clothing brand marketing. Through the sampling experiment data analysis, we can identify a viable marketing method for understanding the views and consumers.