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「Brand Value」
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To Explore Whether the Joint Brand of Sports Brands Affect the Purchase of the Factors 探討運動品牌聯名款是否影響購買意願之因素Chien-Teng Hsieh, Qi-Qi Yang — Vol. 25 No. 1 (2018)pp. 7-15
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The Evaluation and Purchase Intention of Taiwan Customer to Taiwan Textile Product 台灣消費者對MIT紡織品的印象、產品評價及購買意願之影響L. C. Liu, W. H. Yang, C. C. Lai — Vol. 18 No. 1 (2011)pp. 75