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「Service Quality」
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Effect of Corporate Image and Service Quality and Perceived Risk on Intent of Apparel Online Shopping 企業形象、服務品質、知覺風險對服飾網購意願之影響C. H. Chen, X. Y. Tsai, Y. T. Jian — Vol. 23 No. 2 (2016)pp. 77-84
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Strategies of Strengthen Customer Communication and Transfer Brand Image - A Company as an Example 加強顧客溝通與品牌形象傳遞之策略探討–以A品牌羽絨成衣公司為例C. H. Chen, Chi-Jen Wu, C. H. Tung, C. C. Hsu — Vol. 21 No. 1 (2014)pp. 18