華岡紡織期刊 Journal of the Hwa Gang Textile
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1025-9678
發行 Publisher
中華民國紡織工程學會
Home / Archives / Vol. 22 No. 3 (2015) / Original Research Articles
Original Research Articles · 研究論文

Analytical Study on the NIKE’s Patent and Trademark (2005-2014)

NIKE之專利與商標分析研究(2005-2014)
  • S. S. Cheng 陳省三 Dept. of Information and Finance Management, National Taipei University of Technology, Dept. of Textiles and Clothing, Fu Jen Catholic University
  • J. H. Chiao 喬昭華 ✉ Dept. of Information and Finance Management, National Taipei University of Technology, Dept. of Textiles and Clothing, Fu Jen Catholic University
  • T. C. Wang 王廷佳 Dept. of Information and Finance Management, National Taipei University of Technology, Dept. of Textiles and Clothing, Fu Jen Catholic University

Abstract

NIKE is the most famous leisure-related company in the world, well ahead the rival Adidas. This research analyzed the patent and trademark activities in the past ten years through USPTO, EPO and Thomson Innovation. This study concentrated on live and key trademarks analysis, especially in design code. Design patents were the key part of NIKE‘s IP strategy.

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摘要

Nike在世界上的鞋子及休閒市場佔有舉足輕重的地位，尤其近年來超越對手Adidas大幅擴張，本研究透過美國專利商標局、歐洲專利局和Thomson Innovation資料庫，進行NIKE 2005年1月1日至2014年12月31日之專利與商標資料分析。商標方面，進行有效商標分析及重點商標之分析比對，特別注重於重點商標設計的改變。專利方面，進行NIKE技術及設計類別分析。

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