Description Detail

Vol.23, No.5(2016-6)(319-326) 
The Study of Customer’s Cognition of Heat-generating Clothing on Materials in Taiwan
台灣消費者對發熱衣素材認知之研究
Wen-Yen Wu, I-Kuan Lao
吳文演, 劉綺君
This survey shows that most of the interviewees never bought a heat-generating clothing but are willing to buy one in the future. Moreover, the consumers who have bought a heat-generating clothing expressed that they will buy again and recommend to their family and friends.We can see the heat-generating clothing is expanding and developing in Taiwan market. Furthermore, the result of cross analysis shows us that the interviewees generally do not have enough knowledge of how heat-generating clothing can help us stay warm. They also consider that the heat-generating clothing has low relation to fashion. In fact, they primarily think its demand is health reasons.
本研究分析結果顯示,大部分受訪者未曾購買過發熱衣,但對於將來購買的意願高,而且有購買發熱衣經驗的消費者,續購性與親友推薦意願都頗高,顯示出發熱衣在台灣巿場有擴展的趨勢和持續發展的空間。另外,交叉分析結果顯示,受訪者對於發熱衣的保溫特性之認知普遍不高,並認為發熱衣與時尚流行性之關連性頗低,主要認為發熱衣是以健康性訴求為主。
Heat-Generating Clothing, Warmth
發熱衣, 保溫
Year Volume
2020 27.1 | 27.2
27.3 |
2019 26.1 |
2018 25.1 |
2017 24.1 | 24.2
24.3 | 24.4
24.5 | 24.6
24.7 | 24.8
24.9 |
2016 23.1 | 23.2
23.3 | 23.4
23.5 | 23.6
23.7 | 23.8
2015 22.1 | 22.2
22.3 | 22.4
22.5 |
2014 21.1 | 21.2
21.3 |
2013 20.1 | 20.2
20.3 | 20.4
2012 19.1 | 19.2
19.3 | 19.4
2011 18.1 | 18.2
2010 17.4