Description Detail

Vol.23, No.5(2016-6)(276-285) 
Study on System Use Intention and Purchase Intention of Online Make-to-Measure System
網路西服訂製系統系統使用意願與購買意願之研究
Te-Hsing Ku, Yi-Lin Chiu
古德興, 丘懿琳
This study took the online made-to-measure, customized business suits as an example and investigated the factors that affected consumer’s purchase intention toward the online Made-To-Measure (MTM) system. This study identified how consumer’s consideration of garment fit, the desire for unique consumer products and the perceived enjoyment that affected the perceived attitude, intention to use and purchase intention on the online MTM system. Lastly, this study also examined the relationships between the perceived risks and the purchase intention toward online MTM system. This study had also integrated the Technology Acceptance Model (TAM) and Task-Technology Fit (TTF) as the theoretical framework and sample data were collected from 209 online users around the world, which were then analyzed and summarized by Smart PLS software. The results of this study showed that consumer’s perceived usefulness and perceived ease of had positive effect on the perceived attitude toward the online MTM system. The consumer’s consideration of garment fit, the desire for unique consumer products and the perceived enjoyment would directly or indirectly made positive effect on the perceived attitude, intention to use and purchase intention on the online MTM system. Furthermore, it was surprisingly to find through this study that consumer’s perceived risks did not influence the purchase intention toward the online MTM system.
本研究以網路訂製西服系統為例,針對影響消費者對網路訂製西服系統之認知態度、使用意願以及購買意願之因素進行探討。本研究以科技接受模型與任務科技適配理論為理論基礎發展出本研究之概念模型,針對209位網路系統使用者進行問卷調查,並運用結構方程式進行研究模型之驗證與分析。研究結果發現,消費者對網路西服訂製系統之有用性與易用性之認知對於系統認知態度皆有顯著正向影響。而消費者對合身性考量、獨特產品喜好程度以及對訂製系統的樂趣認知,皆會直接或間接地正向影響他們對系統之認知態度、使用意願及購買意願。然而,根據本研究結果顯示,消費者對網路西服訂製系統之知覺風險並不影響他們對網路訂製西服的購買意願。
Made-to-Measure, Technology Acceptance Model, Task-Technology Fit, Purchase Intention
網路西服訂製、科技接受模型、任務科技適配、購買意願
Year Volume
2020 27.1 | 27.2
27.3 |
2019 26.1 |
2018 25.1 |
2017 24.1 | 24.2
24.3 | 24.4
24.5 | 24.6
24.7 | 24.8
24.9 |
2016 23.1 | 23.2
23.3 | 23.4
23.5 | 23.6
23.7 | 23.8
2015 22.1 | 22.2
22.3 | 22.4
22.5 |
2014 21.1 | 21.2
21.3 |
2013 20.1 | 20.2
20.3 | 20.4
2012 19.1 | 19.2
19.3 | 19.4
2011 18.1 | 18.2
2010 17.4