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Vol.20, No.4(2013-)(185) 
Conjoint Analysis in Women’s Preferences for Men’s Dressing in Social Occasions
以聯合分析法探討社交場合女性對男性服裝穿著偏好之研究
T. H. Ku, K. H. Chin, K. T. Chou, C. M. Chang
古德興, 秦廣浩, 周冠廷, 張家閔
Peoples Apparel has an extremely high component of extraversion from the mental perspective. Especially in social occasions, the dressing is a main criterion for others to establish the first impression and affects the total image. Modern males’ attitude toward their self-appearance has become initiative. In this study, we survey the preferences of menswear in social occasion from the viewpoint of female to provide modern males with the reference to men’s apparel. First, British style was adopted as the principal for the collection of research samples, and the satisfaction and impact degree of collocation and elements were obtained with conjoint analysis. From the results, the higher fashion involvement female group has high request in men’s social occasion dressing; moreover, colour matching, coat, tops, and shoes are the main factors which impact the preferences. In summary, as far as female is concerned, the single items like coats, tops, shoes and colour matching are the outline for inspection; besides, less formal dressing with fashion and casual looking may get higher acceptability.
服裝的精神心理層面具有高度的外向性,尤其在社交場合,服裝的重要性關係著穿著者整體形象,並為第一印象建立的主要評估依據。現代男性對自我形象與外觀之要求由被動轉為主動,本研究即針對以女性觀點對於男性服裝穿著之偏好程度進行探究,以提供男性於服裝穿著搭配的參考依據。首先選定英倫風為男性服裝搭配之風格依據,藉由聯合分析法分析各項要因及水準之影響度並獲得男性服裝最佳搭配組合。由研究結果得知,流行涉入程度較高女性族群對於男性服裝之要求較高,配色、外套、上衣與鞋款等要因對於受測全體女性來說,具有較高的影響度。整體來說,女性對男性社交場合服裝之偏好,以上身單品、鞋款、整體配色等為主要評估依據,並較偏好不會過於正式,並帶有較為時尚與休閒感的搭配方式。
social occasions,menswear,conjoint analysis,fashion involvement
社交場合、男性服裝、聯合分析、時尚涉入
Year Volume
2020 27.1 | 27.2
27.3 | 27.4
2019 26.1 |
2018 25.1 |
2017 24.1 | 24.2
24.3 | 24.4
24.5 | 24.6
24.7 | 24.8
24.9 |
2016 23.1 | 23.2
23.3 | 23.4
23.5 | 23.6
23.7 | 23.8
2015 22.1 | 22.2
22.3 | 22.4
22.5 |
2014 21.1 | 21.2
21.3 |
2013 20.1 | 20.2
20.3 | 20.4
2012 19.1 | 19.2
19.3 | 19.4
2011 18.1 | 18.2
2010 17.4