Description Detail

Vol.20, No.1(2013-)(40) 
Consumers on the Marketing Strategies of Taiwan's Fashion
消費者對台灣服飾品牌行銷策略之探討
M. S. Yang, H. S. Hong*
楊閔翔, 洪輝嵩
This study will focus on the brand of clothing brand recognition, brand marketing and consumer purchase, such as cognitive, correlation studies explore the willingness of consumers to buy clothing brand marketing. Through the sampling experiment data analysis, we can identify a viable marketing method for understanding the views and consumers.
本研究將針對服裝品牌之品牌識別、品牌行銷及消費者購買時的認知等方面,做相關性研究,探討服飾品牌的行銷對消費者購買意願之探討。再經由抽樣實驗數據分析後可找出可行的行銷方法,與消費者對於產品的了解與看法。
brand marketing, the willingness of consumers to buy, brand awareness
品牌行銷、消費者購買意願、品牌認知
Year Volume
2020 27.1 | 27.2
27.3 |
2019 26.1 |
2018 25.1 |
2017 24.1 | 24.2
24.3 | 24.4
24.5 | 24.6
24.7 | 24.8
24.9 |
2016 23.1 | 23.2
23.3 | 23.4
23.5 | 23.6
23.7 | 23.8
2015 22.1 | 22.2
22.3 | 22.4
22.5 |
2014 21.1 | 21.2
21.3 |
2013 20.1 | 20.2
20.3 | 20.4
2012 19.1 | 19.2
19.3 | 19.4
2011 18.1 | 18.2
2010 17.4